What Is Pure Yoga?

What Is Pure Yoga

Founded in 2002 and headquartered in Hong Kong, what is Pure Yoga? The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Apparel, nood food, PURE Nutrition and PURECAST.

PURE Group has locations in Hong Kong, Shanghai, Beijing, Singapore and New York. PURE Yoga has a wide variety of yoga and meditation classes and private yoga programs, including workshops with renowned teachers from all over the world.

PURE Fitness offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors.

Together with PURE Apparel’s performance activewear, nood food’s healthy-licious cuisine, PURE Nutrition’s tailored programmed as well as FUZE’s innovative small group training, the PURE Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle. The Group currently has over 100,000 clients and more than 2,000 employees.

PURE is proud to be the first yoga and fitness brand in Asia to incorporate app functionality on Apple Watch

PURE has been devoted to providing the best-in-class experience and offering the latest tech trends related to yoga, fitness and wellness.

And today, PURE is proud to be the first yoga and fitness brand in Asia to incorporate its PURE 360 app functionality into the Apple Watch.


PURE Group Logo (PRNewsfoto/PURE Group)PURE Group Logo (PRNewsfoto/PURE Group)


With the app now available on Apple Watch, PURE cardholders can seamlessly pair their watch with their phone and access unique features and useful functions.

These include 1-click check-in to PURE locations, viewing their upcoming booked classes, checking which classes are available on standby in the next few hours, recording their locker number and customizing their experience with over 32 watch faces to choose from.

Users can also check out class descriptions and instructor information via their watch.

Colin Grant, Co-founder & CEO of PURE Group, said: “Apple Watch is one of the leading fitness accessories in terms of encouraging and offering healthy lifestyle changes through technology. We are thrilled to integrate Apple Watch with our PURE 360 app as a first-of-its-kind offer to the region.

We are not only investing in the health and wellbeing of our cardholders, but also doing our part to revolutionize how the yoga and fitness world uses technological innovations to make accessing healthy lifestyle options easier than ever.”

This latest enhancement to PURE’s digital ecosystem supplements existing services such as PURECAST live-streamed classes via zoom and the bilingual English-Chinese on-demand yoga database www.purecast360.com.


About PURE Yoga

pure yoga

Why we’re here

We believe in the power of yoga to help people lead happier, healthier and more balanced lives. With a community of dedicated and passionate teachers across Asia and North America, PURE Yoga offers exceptional teaching, facilities and environment that inspires people of all ages and abilities to make yoga part of their lives.

What we do

A sanctuary of strength and spirit in the heart of the city

We have a wealth of yoga studios across Asia, with prime locations in Hong Kong, Beijing, Shanghai and Singapore. Our reach went global with the opening of PURE Yoga in New York – a collaborative venture with Equinox, one of the leading lifestyle brands in the US.

Our studios offer over 1,600 classes each week in a diversity of yoga practices taught by a community of over 200 passionate and dedicated yoga teachers. PURE Yoga is committed to the ongoing development and education of our teachers.

We hold regular workshops and in-house training, such as the bimonthly Maha Kula Gathering, our scholarship and internal mentor ship programme. Our teachers have all benefited first-hand from regular yoga practices and are continuously encouraged to attend external workshops around the world.

Beginners never feel intimidated because our teachers never forget they were once beginners too – going at your own pace is always encouraged. Advanced students can deepen their practice a midst people who have traveled the world, learning and sharing the joys of yoga.

For those interested in training outside the studio, we have developed an online yoga video platform called MyPUREYoga.com; enabling anyone on the go to take their practice with them. Here, you’ll find a collection of videos featuring our community of teachers to supplement every need and style of practice.

PURE Yoga celebrates the diversity of yoga styles by offering a wide variety – traditionalists will rejoice in Hatha Yoga, Ashtanga, Mysore, Yin Yoga, Pranayama and Meditation; contemporary practitioners will thrive on the likes of Power Yoga, Wall Rope Yoga, Aerial Yoga and yoga dance classes; ambitious students will relish the personalized pace and programmed of Private Yoga.

Complementing this premium yoga experience are workshops with guest yoga teachers from around the globe, Teacher Training, Continuing Education for Teachers programmed, and retreats in idyllic locales that take yoga beyond the studio.

Whether you are an absolute beginner or an experienced Yogi, we welcome you to share our space and become part of PURE Yoga.

Download iOS app | Android appBook online now Class Schedule

Or Book by Phone :
6733 8863 (NAC) | 6304 2268 (Chevron House) | 6100 8866 (Asia Square Tower 2) | 6100 8818 (Suntec City)

Booking FAQ

Yoga App

How do I start booking online?

Please follow these steps:

1. Go to the relevant PURE site: www.pure-yoga.com or www.pure-fitness.com

2. Select one of our class schedules and click on the “Online booking” link of the upper right corner of the schedule.

3. You will be directed to our booking guidelines, click on the “Online booking” link again and it will direct you to our online booking system.

Shortcut to our online booking system –
Hong Kong:

Singapore: https://pure360.pure-yoga.com/en/SG
Taiwan: https://pure360.pure-yoga.com/en/TW
Shanghai: https://pure360.pure-yoga.cn/en/CN

How do I register for an online booking account?

Please take a few minutes to create your own username and password:

1. Simply click “Sign-up!” located on the top right corner of the main online booking system page.
2. Input your first name, last name and barcode (that’s your PURE card number), click on “This is me!” if the information is correct.

You will be directed to verify your account, please provide further information and follow the steps as outlined=> you will be logged in to our online booking system.
3. You will receive a confirmation email once you have successfully created an account.
*Please contact our Customer Care Representative if you want to register for an online booking account before receiving your PURE card. 

Why I am having difficulty accessing my account?

Check if your computer is cap locked and double check your email and password.

Our Online booking system requires all new users use their email address as their login name. An username is only available for cardholders who registered before 2012.

What if I forget my username/password?

Click on the “Forgot password?” link located on the top right corner of the main screen. Please input your username/email and you will receive a login information email and you can reset a new password by following “Click here to change your password”.

How do I find the class I wish to sign up for?

Go to the “yoga classes” tab located on the top right-hand index of the scheduling window. Make sure you have chosen the correct studio location from the drop-down menu to view the class schedule for that particular studio.

Use the date index located on the top left menu bar to search for the day you wish to schedule your class.

How do I sign up for a class?

Click on the sign-up link next to the class (with the correct day, time, and instructor) you wish to take. A small window will open with the option to make a single reservation.

After making a reservation, your current schedule of booking(s) will be displayed, including the class you just signed up for.

At the top of your schedule, your current package (if any) is displayed, showing how many classes you have remaining and when the package expires.

You will be notified by email to confirm your booking for a class.

Effective from 1 July 2015, each student is limited to one Wall Rope Yoga class and one Aerial Yoga class per day.

What if the class I wish to sign up for is full?

If the class you are trying to book is full, an option to be added to our wait list is displayed, showing your current position on the waiting list.

Once a space is available and you are removed from the wait list, you will immediately receive an email about your confirmed spot for the class.

Please check your most updated status on the app or via email. 

How do I book classes outside of my home region.

You can book classes outside of your home region if your account gives you access to all locations in Asia. If you only have a Hong Kong account, you can only book in Hong Kong and so on.

If you do have an All Asia Package, you have to access the online booking site for that region.

You can do so by going to the class schedule of that region on PURE’s website, click on the “Online booking” link of the upper right corner of the schedule.

You will be directed to our booking guidelines, click on “Online booking” again and it will direct you to other regions of our online booking system.

You can use the same username and password from your home region to access all our online booking systems.

Please register for a new account if you are not able to login by using the same username and password from your home region.

Please contact our Customer Care Representative should you not be able to login to other region by following the steps above. 

How can I check my booked classes?

Go to the “My Info” tab located on the upper right corner of the main booking page. Click on the “My Schedule” tab, the window will display all your current bookings.

To view your current wait list status of classes, click on the “Waitlist” link on the upper right corner for your class schedule.

How can I see my payment history?

Click on the “my account” tab. Next, click on “payment history” to view all your past payments.

How can I see my visit history?

Click on the “my account” tab. Next, click on “visit history” to view all past visits and all upcoming classes you’ve signed up for. 

What happens if I don’t log out?

We recommend that you always log out, as your class scheduling session will remain active until you log out of the system. Do so by clicking on the “log out” link in the upper right-hand corner of the page. 

How do I cancel my class bookings?

Go to the “My Info” tab located on the upper right corner of the main booking page. Click on the “My Schedule” tab. A window will appear to show your current schedule.

Click on the “Cancel” link to the right of the class you wish to cancel. You will receive a confirmation email once you have made a successful class cancellation.
You can cancel your class bookings through our online booking system even though the class is booked via phone call, walk-in or internet.

Please remember our class booking and cancellation guidelines are available here

Cancellation Policy

Please give us 2 hours’ advance notice if you cannot attend the pre-booked class so that we can release your booking to wait listed students 3 or more cumulative late cancellations and / or no-shows over a consecutive 30-day period will result in your booking privileges being revoked for 2 weeks for the first occurrence; thereafter, advance booking will not be allowed for one month

Your class attendance being restricted to in-person standby and only up to 30 minutes before class Waitlist Policy

When a reservation is cancelled more than 2 hours before the class time, a spot will be open to students on the waiting list. The system will send you an email confirming your space.

Please check your email if you are on a class wait list.

No overlapping within the same time slot – this applies to both confirmed and wait list bookings.

I would love to hear your thoughts about this post or this site in general. I will answer all the comments on my website personally so drop me a line below if you have any Yoga questions or comments.

I’m happy to help any way that I can.

copywrightNamaste Shane.

Disclaimer: Tips and suggestions mentioned in the article are for general information purpose only and should not be construed as professional medical advice. Always consult your doctor or a dietitian before starting any fitness program or making any changes to your diet

6 thoughts on “What Is Pure Yoga?”

  1. Woah! That is actually really impressive how this company managed to create such a powerful program that fits everyone’s needs and on top of that, they also developed an app that can help you with your journey as well. I always find it fascinating whenever something I’m interested in has an app of its own; that just makes the engagement more smooth and it motivates you to have that product at the touch of your finger. 

    • Hell Stephanie, 

      Appreciate the feedback you have given me on this article. 

      Yoga apps are a sign of the times. 

      Namaste Shane.

  2. Wow! Pure Yoga is timely due to the health crisis and all the life changes individuals have overcome. I was intrigue how many locations and benefits Pure Yoga has to offer. With over 1600 classes being taught on a weekly basis allows members to stay involved regardless of the region. Pure yoga is a one-stop shop. Incorporating the Apple Watch 360 app as a focal point in is a fantastic selling point for both businesses.

    • Hello Sharon, 

      Thank you for taking the time to read my review. 

      Pure Yoga does have the Wow factor.

      Namaste Shane.


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